Marketing resume example

Marketing resumes win on numbers: pipeline, revenue, cost per lead and growth. This marketing manager sample shows how to present campaigns and channels so a hiring manager sees the return on what you spent.

Why this Marketing resume example works

The summary gives budget, channels and two results that matter to a CMO.
Bullets tie each campaign to pipeline, conversion or cost, the language of marketing leadership.
Tools sit in a sidebar, so the main column stays focused on results.

The sample resume

Jessica Morgan, Marketing Manager · Growth & Demand Generation

B2B marketing manager with 7 years in SaaS. Run a $1.2M annual budget across paid search, content and lifecycle email, and grew marketing-sourced pipeline 64% year over year while cutting cost per lead by 28%.

Experience

Marketing Manager, Cloudnest Software, Chicago, IL (Mar 2022 – Present)

Grew marketing-sourced pipeline from $9.5M to $15.6M in 12 months.
Rebuilt paid search structure, cutting cost per lead 28% on a $480K budget.
Launched a lifecycle email program that lifted trial-to-paid conversion from 11% to 15%.
Manage a team of 4 and an agency across content, SEO and paid media.

Digital Marketing Specialist, Brightpath Media, Chicago, IL (Jun 2019 – Feb 2022)

Grew organic traffic 2.3x in 18 months with a content and technical SEO plan.
Ran LinkedIn campaigns that produced 1,900 qualified leads for 6 clients.

Marketing Coordinator, Lakeside Events Co., Chicago, IL (Jul 2017 – May 2019)

Coordinated 30 trade-show and webinar campaigns a year on a $150K budget.
Grew the email list from 8,000 to 21,000 subscribers.

Education

B.A., Marketing, University of Illinois (2013 – 2017)

Skills

Demand generation, Paid search, SEO, Lifecycle email, HubSpot, Google Analytics 4, Marketing attribution, Budget management, A/B testing, Team leadership

Marketing resume summary examples by experience

Entry level

Marketing graduate with Google Ads and HubSpot certifications and an internship running social campaigns that grew followers 40% in 3 months. Seeking a marketing coordinator role.

Mid level

Marketing manager with 7 years in B2B SaaS. Run a $1.2M budget across paid search, content and email, and grew marketing-sourced pipeline 64% year over year.

Senior level

Marketing director with 12 years building growth teams. Led a team of 15, launched in 4 new markets and grew revenue from marketing channels from $20M to $55M.

Soft skills

Creativity, Analytical thinking, Collaboration with sales, Project management, Copywriting, Adaptability

Marketing resume keywords for ATS

Digital marketing, Demand generation, SEO, Paid search, Content marketing, Email marketing, Marketing automation, HubSpot, Google Analytics, Campaign management, Lead generation, Budget management

Certifications

Google Ads Search Certification
HubSpot Inbound Marketing

How to write a Marketing resume

Resume format by experience

Experience	Length	Section order
Entry level (0–2 years)	One page	Summary, education, projects and internships, skills
Mid level (3–9 years)	One page, two at most	Summary, experience (latest first), skills, education
Senior (10+ years)	Two pages	Summary, core skills, last 10–15 years in detail, education

Tailor your Marketing resume to each job

Report outcomes, not activity

Launched 40 campaigns says little; grew pipeline 64% says a lot. For each role, pick the two or three numbers your manager cared about most and lead with them.

Show channel depth

Name the channels you have run end to end, such as paid search, SEO, email or events, and the tools you used. Hiring managers screen for hands-on channel experience.

Keep creative layouts readable

A touch of colour suits marketing, but keep headings standard and text as real text so ATS software can parse it. Save heavy design for your portfolio.

Common Marketing resume mistakes

Don't	Do instead
Listing campaigns without results.	Give pipeline, revenue, leads or cost per lead for each campaign.
Using a heavily designed resume that ATS software can't read.	Keep one accent colour and real text; show design work in a portfolio link.
Calling yourself a creative, results-driven marketer.	Let numbers show it: Grew organic traffic 2.3x in 18 months.

Resume templates for a Marketing resume

Marketing resume templates: Digital marketing, brand and growth roles.
Modern resume templates: Most corporate and startup roles where you want a fresh, clean look.
Creative resume templates: Design, marketing and media roles that reward a distinctive look.

Marketing resume FAQs

What should a marketing resume include?

A summary with your specialism and biggest result, experience with campaign metrics (pipeline, revenue, cost per lead, traffic), the channels and tools you use, and certifications such as Google Ads or HubSpot.

Should a marketing resume be creative?

A clean design with one accent colour works well. Very graphic resumes can confuse applicant tracking systems, so use a creative portfolio link to show design skills instead.

How do I write a digital marketing resume with no experience?

Run a small real campaign, for a college club, a local business or your own blog, and report the results. Add Google and HubSpot certifications and list the tools you have practised with.

More resume examples

Sales Executive resume example

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